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Fashion Just In

Augmented reality assortment by Ukrainian brand hits runway

Imagined in 2019, the possibility of wearable AR clothing developed from a couple of things in 2020 to a capsule collection introduced at Ukrainian Fashion Week toward the beginning of September. It included seven prints by contemporary Ukrainian artists.

From the beginning, it looks like an ordinary T-shirt or hoodie, however once a smartphone camera is pointed at it, virtual 3D animation appears.

Ukrainian family-run brand FINCH consolidated creative forces with a nearby IT organization to plan an assortment of semi-digital clothing — genuine things that can be “redesigned” with augmented reality (AR) and exist both in genuine and advanced universes.

“By utilizing augmented reality a designer can can create items beyond physical characteristics of fabrics or elements of clothing which do not exist in the real world, but can be seen as dynamic 3D objects in virtual reality,” FINCH co-founder Kateryna Biakova told Reuters.

Considered in 2019, the possibility of wearable AR clothing developed from a couple of things in 2020 to a capsule collection introduced at Ukrainian Fashion Week toward the beginning of September. It highlighted seven prints by contemporary Ukrainian artists.

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