Unlock the power of Vitamin C to amplify skin’s youthful radiance and health while fortifying it against environmental aggressors

New Delhi, December 22, 2023:  In its quest to provide a visibly healthy beauty to meet the diverse needs of an ever-evolving consumer, Amway India, one of the leading  FMCG direct-selling companies, strengthens its Artistry Skin Nutrition range with Artistry Skin Nutrition Vitamin C+ HA3 Daily Serum. This daily ‘hero serum’ provides enhanced hydration for brighter, radiant skin and a visibly healthy, youthful glow. Universally safe with all skin types, the Artistry Skin Nutrition Vitamin C+ HA3 Daily Serum seamlessly complements the Artistry Skin Nutrition range, encompassing Artistry Skin Nutrition Anti-aging, and Balancing & Hydrating ranges.

Talking about the new launch, Ajay Khanna, CMO, of Amway India said, “At Amway India, we are in a constant state of evolution, driven by the dynamic needs of our consumers. We are committed to providing need-based recommendations in skincare that seamlessly aligns with our consumer’s aspirations, helping them achieve their skincare goals. Harnessing our extensive expertise in skin science, we developed Artistry Skin Nutrition Vitamin C + HA3 Daily Serum, a hero serum that embodies the fusion of nature and scientific innovation. Artistry Vitamin C + HA3 Daily is a high-performance brightening Serum that works to visibly reduce lines and wrinkles and plump the appearance of skin with hydration. Concentrated with 2X Vitamin C, 2.4X antioxidants, and tri-action  Hyaluronic Acid,  Artistry Skin Nutrition Vitamin C+ HA3 Daily Serum is a fresh-mix bottle that gives you a boost of youthful radiance with every use. As per our consumer perception studies, 80% of users reported that it improved their skin’s hydration and tone in less than a week. And, continued use over 4 weeks resulted in visibly brighter and more radiant skin. We are confident that Artistry Skin Nutrition Vitamin C + HA3 Daily Serum will be the most sought-after product, empowering consumers to embrace visibly healthy skin that radiates confidence.”

About Artistry Skin NutritionTM Vitamin C + HA3 Daily Serum

This significantly improved formula features a more multi-action superstar vitamin C, that is received from the Nutrilite farm-grown ingredient acerola cherry and ascorbic acid that helps to hydrate the skin and address visible signs of expression lines and wrinkles. Another enhancement is its tri-action Hyaluronic Acid blend which gives the skin a smoother, boosts moisture to hydrate and plump skin. While plumping in the upper levels of the skin, it also penetrates deep into the skin’s surface, keeping it hydrated, fresh, and healthy-looking. It also provides antioxidant protection against free radicals generated by environmental aggressors. Enriched with White Chia Seed Liposome helps to improve skin’s moisture barrier which is imperative for healthy-looking skin. The 2 Powerful Peptides help reduce the look of lines and wrinkles.   

This brightening, anti-aging, and antioxidant serum, which is clinically tested, is a cruelty-free vegan product and has been formulated with no parabens, phthalates, mineral oil, and cyclic silicones.

Priced at INR 5829, the Artistry Skin Nutrition™ Vitamin C + HA3 Daily Serum is sold exclusively by Amway Direct Selling Partners across India, and to know more, visit the company’s website www.amway.in.